根據(jù)潛在客戶或目標用戶在搜索引擎中找到你的網(wǎng)站時輸入的語句，產(chǎn)生了關(guān)鍵字 （Keywords）的概念，這不僅是搜索引擎優(yōu)化的核心，也是整個搜索引擎營銷都必須圍繞的核心
關(guān)鍵字的選擇
首先確定你的核心關(guān)鍵字，再圍繞核心關(guān)鍵字進行排列組合產(chǎn)生關(guān)鍵詞組或短句。對企業(yè)、商家而言，核心關(guān)鍵字就是他們的經(jīng)營范圍，如產(chǎn)品/服務名稱、行業(yè)定位，以及企業(yè)名稱或品牌名稱等?？偨Y(jié)起來，選擇關(guān)鍵字有以下技巧：
1、站在客戶的角度考慮潛在客戶在搜索你的產(chǎn)品時將使用什么關(guān)鍵詞？
這可以從眾多資源中獲得反饋，包括從你的客戶、供應商、品牌經(jīng)理和銷售人員那里獲知其想法。
2、將關(guān)鍵詞擴展成一系列詞組/短語毋用單一詞匯，而是在單一詞匯基礎上進行擴展
如：設計→網(wǎng)站設計→深圳網(wǎng)站設計。英文關(guān)鍵詞可以采用搜索引擎overture的著名工具Keyword Suggestion Tool對這些關(guān)鍵詞組進行檢測，可查看你的關(guān)鍵詞在過去24小時內(nèi)被搜索的頻率，最好的關(guān)鍵詞是那些沒有被廣泛濫用而又很多人搜索的詞。中文工具可以通過百度的"相關(guān)搜索"和Google提供的KeywordSandbox工具進行關(guān)鍵詞匹配和擴展。

According to target potential customers or users in the search engines find your site, enter the statement, resulting in a keyword (Keywords) concept, not only the core of search engine optimization, search engine marketing is the core must be around
Keyword Selection
First make sure your core keywords, and then arranged around the core keyword combinations generate key phrases or short sentences. Enterprise, business, the keyword is their core business scope, such as product / service name, industry positioning, and corporate name or brand name. To sum up, select the keywords have the following skills:
1, a customer point of view of potential customers searching for your products will use what keywords?
This can get feedback from a number of resources, from your customers, suppliers, brand managers and sales staff there informed of their ideas.
2, will be expanded into a series of phrases keywords / phrases not single words, but based on the expansion of a single word
Such as: design design → Shenzhen → web site design. English and key words can use the famous search engine overture tool Keyword Suggestion Tool for detection of these key phrases can see your words in the last 24 hours by search frequency, the best keywords are those who have not been widely abused Many people search words. Baidu Chinese tools can be a "Search" and Google provides tools for keyword matching KeywordSandbox and expansion.