談了這么多SEO，有可能讓人誤解搜索引擎優(yōu)化在網(wǎng)站運(yùn)營中占很大一部分，其實(shí)搜索引擎優(yōu)化只是網(wǎng)站運(yùn)營食物鏈中比較低層的一個位置。

So much talk about SEO, a search engine optimization may be misleading on the website represent a large part of the operation, in fact, search engine optimization web site operators in the food chain is a relatively low-level position.

我覺得從總體上來說，網(wǎng)站運(yùn)營和SEO是這樣層層包括的關(guān)系：

網(wǎng)站運(yùn)營－網(wǎng)絡(luò)營銷－網(wǎng)站推廣－SEM－SEO

網(wǎng)站運(yùn)營是一個總體概念，包括了設(shè)計(jì)，編程，客戶服務(wù)，公司管理等。網(wǎng)絡(luò)營銷是網(wǎng)站運(yùn)營的一部分。

I think that overall, the site operator and SEO is the relationship between such layers include:
Web site operators - Internet Marketing - Website Promotion-SEM-SEO
Web site operator is a general concept, including design, programming, customer service, the company management. Network marketing is a part of site operations.

網(wǎng)絡(luò)營銷又包含很多內(nèi)容，并不局限于網(wǎng)站本身的推廣。網(wǎng)絡(luò)營銷還包含比如blog營銷，市場定位，價格策略，銷售流程的設(shè)計(jì)和優(yōu)化，產(chǎn)品策略，電子郵件營銷等。網(wǎng)站推廣是網(wǎng)絡(luò)營銷的一部分，

網(wǎng)站推廣又包括很多方法，比如聯(lián)署計(jì)劃，論壇的參與，免費(fèi)禮物以吸引用戶，發(fā)布新聞稿等。SEM（搜索引擎營銷）是網(wǎng)站推廣的其中一種手段。

SEM主要包括SEO（搜索引擎優(yōu)化）和PPC競價廣告。

SEO只是網(wǎng)站推廣和網(wǎng)絡(luò)營銷的一小部分內(nèi)容，當(dāng)然我個人覺得SEO是網(wǎng)站推廣最有效的手法。

專門招聘SEO人員的公司和網(wǎng)站似乎不是很多，所以做SEO的人應(yīng)該把自己的知識往食物鏈的上層擴(kuò)展，多了解網(wǎng)站推廣和網(wǎng)絡(luò)營銷的總體知識，對職業(yè)的發(fā)展有好處，而且對SEO本身的深度和廣度也有很大好處。有很多SEO技巧不能只從技術(shù)層面看，而要考慮到這些技術(shù)對網(wǎng)站整體營銷的影響。

Internet marketing also contains many elements, not limited to the promotion of the site itself. Internet marketing also includes such as blog marketing, market positioning, pricing strategies, sales process design and optimization, product strategy, e-mail marketing. Website promotion is part of network marketing,
Website promotion also includes many methods such as joint programs, forums, free gifts to attract customers, press releases and so on. SEM (search engine marketing) is a website to promote one of the means.
SEM includes SEO (search engine optimization) and PPC advertising auction.
SEO is website promotion and internet marketing a small part, of course, I personally think that SEO is a web site to promote the most effective way.
Recruitment of staff specialized SEO company and website does not seem a lot, so people should be doing SEO for their own knowledge to the food chain and expand and learn more about website promotion and internet marketing in general knowledge, professional development is good, but SEO Ben Shen The depth and breadth of great benefit. There are many SEO techniques not only from a technical level, these technologies have to take into account the overall marketing of the site.