做電商服務(wù)很多年了，接觸了大大小小上百種推廣方式，嘗試了有幾十種，最后感覺論壇推廣是流量提升最快，轉(zhuǎn)化率最高，最為經(jīng)濟實惠的推廣方式之一。如何做好論壇推廣呢？下面就是我的論壇推廣經(jīng)驗談，各位有不同觀點的可以拍磚討論。

Electric service to do business for many years, to promote contact with hundreds of large and small ways, tried dozens, and finally feel the Forum is to promote traffic to enhance the fastest, highest conversion rate, the most affordable way to promote one. How to do the Forum to promote it? Here is my forum to promote collective experience, you have different points of view can Paizhuan discussion.
大家都知道論壇推廣就是注冊個ID，發(fā)發(fā)帖子，是的沒錯，論壇推廣做的就是這些工作。但是如何才能做好，做到真正提高用戶的參與度可不容易，如果是電商的話，想要提升轉(zhuǎn)化率就更加困難了。這里我就以電商的論壇推廣為例，說說需要最注意的幾點。

We all know that the Forum is to promote the registration of a ID, send post, is the right forum to do is to promote these efforts. But how can we do, so that truly improve the participation of users will not be easy, if the electric business, then you want to improve conversion rates even more difficult. Here I call on the business forum to promote, for example, talk about a few points need the most attention.
一、選好宣傳點。

很多電商在做論壇推廣的時候并不知道該如何下手，以為只要隨便找個人，寫幾篇文章加個鏈接隨便發(fā)發(fā)就可以了。其實這是錯誤的，這樣做的話不僅達(dá)不到宣傳的效果，有些情況還會引起用戶的反感，可能真正的作用就是多一個保存時間并不長久的外鏈罷了。那么究竟應(yīng)該怎么做呢？我們來分析下用戶群，電子商務(wù)的兩個重要應(yīng)用就是網(wǎng)上購物和品牌宣傳，這兩個應(yīng)用最后要求的結(jié)果都是一樣的，就是軟文的讀者看到文章后會提高對品牌及產(chǎn)品的認(rèn)知，從而到網(wǎng)店或?qū)嶓w店購買。OK，那么我們可以明確，軟文的存在就是為了宣傳并且提高轉(zhuǎn)化率。作為消費者來說，如何才會相信品牌，對產(chǎn)品感興趣，從而發(fā)生購買行為？說對了，便利性、專業(yè)性、安全性、價格便宜，售后有保障，其他人也在那買過，感覺還不錯。如果按照這個要求來寫，那么得出的結(jié)果就是消費體驗軟文。在我的軟文推廣方案中，軟文共劃分為8大類32小類，消費體驗軟文就是其中最重要的一類，什么是消費體驗軟文？就是消費者（網(wǎng)友）看到品牌的宣傳廣告后，發(fā)生的購買行為，并將購買過程中的感受與感知用文字表述出來，可以是圖文并茂，使用口語，朋友之間親昵的語氣更好，就和兩個老友一起在酒吧里閑聊一樣，也像兩個閨密在私下里竊竊私語之同。
這是我為一個客戶的做的文章，全部都上了首頁，大家可以仔細(xì)閱讀這3篇文章，可以發(fā)現(xiàn)前面說的便利性、專業(yè)性、安全性、價格便宜、售后有保障========其他內(nèi)容基本都有提到，甚至還有他人的感受，感覺還不錯，朋友推薦過去。可以想象，這樣的文章價值有多大！鉆石是一種很奢侈的東西，這個東西并非生活中的必須品，如果換成是其他生活必須品，服裝、鞋襪，那么自己想訂單去吧。

First, choose the right promotional spots.
Many electric companies are doing to promote the Forum does not know how, when to start, that need only to find someone to write articles easily add a link to Hair on it. In fact, this is wrong, do so not only fail to publicity, in some cases the user will cause resentment, a real role is probably more of a long storage time is not outside the chain of Bale. So what should be how? We analyze the user group, two important applications of e-commerce is online shopping and branding, application of the final requirements of the two results are the same, that is, readers see the article in the soft paper will increase the brand and products cognition, and thus to the Online Shop or the store. OK, so we can clear the existence of the soft paper is to promote and improve the conversion rate. As a consumer, how would I believe the brand, product name, so a purchase? Say, and convenience, professionalism, safety, low cost, guaranteed sale, other people also bought it, feeling pretty good. According to this requirement to write, then the result is the consumer experience of soft paper. In my outreach program of soft paper, the soft paper is divided into eight categories were 32 categories, consumption of soft cultural experience is one of the most important category, what is the consumer experiences soft paper? Is the consumers (users) to see the advertisements of the brand, the place of purchase, and purchase process feelings and perceptions in words out, can be illustrated, using spoken language, tone of intimacy between friends, better, on and the two old friends chatting in the bar with the same, just like the two women's apartment of the same secret whispered in private.
This is what I do for a client of articles, all on the home page, you can read these three articles that can be found in front of the convenience, professionalism, safety, cheap, sale guaranteed ==== ==== basically have mentioned other content, and even the feelings of others, feeling pretty good, friend in the past. Can imagine how valuable this article! Diamond is a very luxury thing, this thing is not life necessities, if replaced

二、選好宣傳陣地。

文章寫好了，首發(fā)一定要注重精準(zhǔn)性，另外最重要的是讓人相信，所以建議首發(fā)站一定要在目標(biāo)人群有一定知名度，并且在文章的首發(fā)站投放一定廣告，這樣你的消費體驗就變成真實可信的了。如果你的站點選擇和文章寫的非常棒，那么就會被推薦到首頁，帶來很大的點擊回復(fù)和站短詢問等相關(guān)問題，還會有一些小站會主動轉(zhuǎn)載你的文章。這個時候你就可以手動轉(zhuǎn)載，將文章發(fā)布到那些具有一些人流量的專業(yè)論壇。比如購物類，行業(yè)類等等，這個可以進(jìn)行多方面的考察，比如朋友詢問，專業(yè)用戶討論，甚至可以請咨詢公司來做一個調(diào)查?？梢缘桨俣仁褂藐P(guān)鍵詞來搜索論壇，將排名前100的都統(tǒng)計下來，逐個發(fā)布。具體操作方式：

1、人員及時間安排：推廣人員1個，工作時間09：00-18：00（中間休息60分鐘），推廣持續(xù)時間30天

2、推廣對象：久久克拉網(wǎng)

3、推廣場所及策略：站外論壇，通過各類軟文攻克

4、初始環(huán)境：目前尚未任何站外論壇推廣的痕跡，外鏈極少，當(dāng)前外部論壇來源ip也極少

5、理想目標(biāo)：1000ip/天

Second, select the propaganda front.
Articles written, and starting to pay attention to certain precision, another most important thing is to believe that it is proposed that starting point must have a certain reputation in the target population, and the first station in the article put in some ads, so you the consumer experience on become a real and credible. If your site selection and very good article written, then it will be recommended to the home page, a great deal of clicking back and stops short inquiry and other related issues, there will be some small station will take the initiative reproduced your article. This time you can manually reproduced the article posted to the flow of those with some professional forum. Such as shopping category, industry type, etc., this can be a wide range of study, such as asking friends and professional users to discuss, please contact the company can even do a survey. Baidu can use keywords to search for forums, will be the top 100 of all statistics down, one by one release. Specific mode of operation:
1, personnel and timing: the promotion of staff a, working hours 09:00-18:00 (break of 60 minutes) to promote the duration of 30 days
2, to promote the object: long time carats Network
3, place and promotion strategy: stand outside the Forum, through various soft-text capture
4, the initial environment: outside the station is not yet any forum for the promotion of the mark, few outside the chain, the current source ip is also very little external Forum
5, the ideal goal: 1000ip / day