收信人通過(guò)郵件的主題和發(fā)件人這兩條信息就會(huì)對(duì)郵件的內(nèi)容加以猜測(cè)。打開(kāi)郵件后，他們對(duì)郵件內(nèi)容的理解會(huì)同時(shí)受到公司其他營(yíng)銷渠道和其他廣告因素的影響。

這就是說(shuō)，將電子郵件的內(nèi)容和網(wǎng)頁(yè)搜索引擎以及網(wǎng)頁(yè)上的廣告關(guān)聯(lián)在一起可以為客戶帶來(lái)空前的客戶體驗(yàn)。有兩種途徑來(lái)實(shí)現(xiàn)這個(gè)計(jì)劃：您可以從公司網(wǎng)頁(yè)后臺(tái)代碼文件入手，或者從顯示的廣告入手。

Recipient via e-mail subject and sender of the message of these two information content would be speculation. Open the message, their understanding of message content will also be the company of other marketing channels and other advertising factors.
This means that the content of the e-mail and Web search engine and advertising related pages for customers with unprecedented customer experience. There are two ways to implement this plan: You can start the company web page code-behind file, or display ads from the start.

從公司網(wǎng)頁(yè)后臺(tái)代碼文件入手

（1）         當(dāng)客戶受到您的電子郵件后，在他的電腦中設(shè)置一個(gè)非私有可追蹤（并不是那個(gè)用來(lái)檢測(cè)用戶是否打開(kāi)郵件的）；

（2）         當(dāng)這個(gè)客戶登陸您的公司網(wǎng)站進(jìn)行網(wǎng)絡(luò)搜索時(shí)，或者點(diǎn)擊了某個(gè)廣告后，通過(guò)記錄這個(gè)動(dòng)作信息，您可以得到客戶目前正在關(guān)注什么；

（3）         捕捉這個(gè)動(dòng)作信息，也就是客戶在網(wǎng)頁(yè)搜索欄輸入的那些關(guān)鍵詞，或者是客戶用鼠標(biāo)點(diǎn)擊的那些廣告內(nèi)容，這樣在下一封寄給客戶的郵件中，您就可以根據(jù)這些信息動(dòng)態(tài)創(chuàng)建一些針對(duì)性的宣傳信息了。

Web page code-behind file from the company to start
(1) When a customer by your email, set up his computer to track a non-proprietary (not that used to detect whether the user opens the message);
(2) when the client login to your company web site search, or click on an ad, by recording the movement of information, you can get what our customers are looking at now;
(3) to capture the movement of information, that is customer input in the Web search bar for those keywords, or customers who use the mouse to click on the advertising content, so the next one message sent to customers, you can dynamically according to the information created a number of targeted promotional messages.

從顯示的廣告入手加入智能要素

這時(shí)的是在用戶搜索信息或者點(diǎn)擊廣告時(shí)設(shè)置的。

（1）         當(dāng)客戶在您公司網(wǎng)站上進(jìn)行某項(xiàng)搜索或者點(diǎn)擊某個(gè)廣告時(shí)，您可以得知他們關(guān)注什么。

（2）         當(dāng)他們?cè)俅蔚卿浌?A href="http://www.shchuan.com/" target=_blank>網(wǎng)站留下自己郵件地址時(shí)，您可以通過(guò)歡迎郵件，將您目前所知道的客戶信息傳遞給客戶。您可以很確定地在歡迎信中提供客戶預(yù)期的信息內(nèi)容或者產(chǎn)品，就好像讀懂新用戶的心一樣。