網(wǎng)絡營銷和線上的營銷存在較大差異，但殊途同歸，終究是為了推廣我們的產(chǎn)品以實現(xiàn)盈利。筆者觀察到，有些網(wǎng)推人員在具體執(zhí)行中極易走進為了推廣而推廣的狹隘誤區(qū)，忽視了營銷這一本質(zhì)概念。在具體工作中，我們要如何切合實際的真正將營銷理念融于實踐呢?

The network marketing and online marketing differences, but all rivers run into the sea, it is in order to promote our products to realize the profit. The author observed that some nets push personnel in specific executive into in order to popularize easily in the promotion of the error, narrow and ignore the marketing this one essential concept. In practice, how do we practical real marketing idea into practice will be?

　　一 對自身產(chǎn)品的高度認同

作為一個營銷人員，如果不能認同自身的產(chǎn)品，不能說服他人，營銷便難以進行。在網(wǎng)推中，我們必須建立對于網(wǎng)站、產(chǎn)品的高度認同感和自信心，這種認可來自于 堅信客戶需要你的產(chǎn)品。對于自己發(fā)布的信息，認為是可靠的可用的。比如筆者發(fā)現(xiàn)有些seoer在撰寫軟文時，談到自己的某些優(yōu)化技巧，用諸如“伎倆”“無 非就是”“沒什么技巧可言”等詞來定位自己要宣傳的東西，這樣的詞語易給觀者造成不好的心理暗示，無形流露了作者本身對這種技巧的不屑和不認同，這樣的說 法如何有說服力呢。

A highly appreciated for its own products

As a marketing personnel, if don't agree with their own products, can't persuade others, marketing and very difficult. In the nets push, we must establish for the website, the height of the product identity and self-confidence, the recognition from the customer need you believe the product. For his release information, think is reliable available. Such as the author found that some seoer in writing, soft, said of her some optimization techniques, with such as "trick" and "no than is" "nothing skills in word" to position yourself to propaganda thing, such words easy for the beholder cause bad psychological suggestion, the author reveals invisible to the skills of itself disdain and disagree, such said how persuasive method?

　　二 提高曝光率

有一位做服裝的朋友曾說“我今年做服裝、明年做服裝、后年還做服裝，必然越來越多的人知道我干這個”，延伸到我們的網(wǎng)推技巧中，縱向的延展且不談，就橫向 拓展來說，讓更多的人知道我的網(wǎng)站，我的產(chǎn)品，乃至于我這個人，提高曝光率都是推廣的技巧所在，這樣的理念對于推廣工作是有益處的。而這恰恰是每天做排名 關(guān)鍵字優(yōu)化的seoer們極易忽視的一點。業(yè)內(nèi)也不乏采用這種戰(zhàn)術(shù)從論壇混出名頭的例子，我們的網(wǎng)推工作要從這些實例中得到啟發(fā)，不要一直僅僅關(guān)注于和搜 索引擎永無止盡的糾葛。

Two improve exposure rate

Have a friend once said to do the clothing of "this year I do clothing, clothing, year next year do still do the clothing, will more and more people know that I do this", extended to our nets push skills, the extension of the longitudinal and don't talk about, the horizontal development for, let more people know my site, I products, and even I this person, improve exposure rate is the promotion in this kind of idea, skills for promotion work is good. And this is precisely every day do rankings of the key word optimization seoer easily ignored a little. The industry is also using this tactic from BBS mix famous head example, we work to the nets push from these examples were inspired, don't have been just focus on and search index qing endless trouble.

　　三 高韌性的品質(zhì)支撐

　　市場營銷人員很重要的一點就是極強的心理素質(zhì)，高度的抗壓力和耐受力，網(wǎng)絡推廣工作中常會忽視營銷者必備的這種韌性的心理品質(zhì)。這種品質(zhì)一方面在于不急于 求成，能充分認識到營銷的前期需要極大的投入去積累資源、人脈，對于線上推廣來說，僅僅是穩(wěn)定一個站點穩(wěn)定一個關(guān)鍵詞排名都需相當長的時間。另一方面是抗 壓力和耐受力，市場營銷人員掛在口頭的一句話就是“不是每一次付出都有回報”，網(wǎng)推工作中，在遇到網(wǎng)站排名下降、被K站、文章原創(chuàng)困難等等阻力的時候，我 們要認識到不是所有的努力都會有相應的回報，而不付出，肯定沒有回報，釋放這種壓力，穩(wěn)定我們的工作心態(tài)。

　　仔細分析市場營銷理念，我們體會到不管是哪種營銷方式，其落腳點都殊途同歸，我們的網(wǎng)絡營銷工作不可局限于排名的問題，適當跳到圈外，用心領悟在我們的實 際工作中，對營銷的理念有多少把握，你真的認可你的網(wǎng)站你的產(chǎn)品嗎?你如何知道用戶是喜歡的站點的?你的產(chǎn)品確實是用戶需要的?廣告的方式如何拓展?這些 問題都需要認真思考。

Three high toughness quality support

Market marketing personnel the important thing is that the strong psychological quality, high resistance to pressure and tolerance, the network popularization work ZhongChangHui ignore the necessary this toughness marketers of psychological quality. This quality on one hand is not eager to hope for success, can fully realize in the early period of the marketing need a great deal of investment to accumulate resource, contacts, for online promotion, it is only stable a site stability in a key word need quite a long time. On the other hand is the pressure and tolerance, marketing personnel hanging in the word is "not oral every time you return", nets push work, in website ranking drop, met by K stand, articles and so on resistance of the original difficult, I had to know to isn't all endeavors have corresponding return, and don't pay, sure no return, release the pressure, stable our work attitude.

Careful analysis of the market marketing idea, we realized either marketing methods, its stopover all logic, we network marketing work not confined in the rankings, outside of the box, with proper understanding of our reality in international work on the concept of marketing, how many master, you really acknowledge your website your products? How do you know that the user is like site? Your product is really is the user need? Advertising way how to develop? That has to be carefully think about.